5 Ways for a Cosmetic Surgeon to Attract New Patients
You are a cosmetic surgeon and want to increase the number of patients to your office, that can be a difficult thing to do today. After all, you have more competition today than ever before. Your competition stems from the fact that more people than ever before are looking to have cosmetic surgery done. These potential patients are being sought after by your colleagues. Here are five tips to attract new patients to your office.
- Landing Pages
- Social Media and SEO
Your brand’s message is essential. What you say to potential clients could mean the difference between them choosing you or your competition. The visuals are just as important as the message. If you can throw in some customer testimonials, that would be helpful. Customer testimonials are more useful to your branding than something you can say that sounds like a promise. Potential clients want to know what kind of experience others have had with your office. Remember to speak in the second person.
Your website is the first impression potential patients will have of you. Unlike in other industries when the client walks in and browses the merchandise, cosmetic surgery patients go to the surgeon’s website first. As a surgeon trying to get more patients, you will want a responsive website.
Landing pages are those parts of your website were visitors turn into leads. You can have them subscribe to your blog, subscribe to your email, and much more to get them to retain you in their mind. Keeping you in their mind is essential. After all, when they retain you in their mind, they will think about you after they have saved the money for the procedure. You do not want to have a website without at least one landing page. The more landing pages your site has, the better your potential patients will remember you.
Blogging should be done for every businesses website. But when you are a cosmetic surgeon looking for new patients to see, it is essential for your site to have a blog. These blogs should not be generic. The blogs should be about new procedures at the office. There should be blogs about the kinds of procedures you offer in your office. Further, the blog should be about how the procedure is performed. Prospective patients want to feel at ease when they pick up their phone and call you to make an appointment.
Every business utilizes social media to attract new business. It should come as no surprise that you, as a cosmetic surgeon looking to attract new patients should as well. There is a saying on the internet that if it does not happen on social media, it does not occur. Utilizing social media to attract new clients should be second nature. Your social media posts should be professional in tone. Do not forget to post to your social media accounts on a regular basis.
Furthermore, you should look into organic and paid SEO. Driving traffic through Google is one of the best methods to gain new clients. You can check out various SEO tutorials on how to get started or hire an agency like Practicebloom for your plastic surgery SEO.